The spreadsheet runs the company
It started as a quick fix. Now everything depends on it, and only one person understands it.
Home / Custom software
Custom software for businesses that outgrew spreadsheets.
Internal tools, order and operations systems, client portals and workflows, built around how your team actually works. One partner who designs it, builds it and keeps it running.
- For
- Small and growing businesses
- Web, iOS, Android
- Whatever your team uses
- You own
- The code, the data and the accounts
- Since
- 2008, 500+ businesses helped
When off-the-shelf doesn't fit.
And your team works around it.
Five tools that don't talk
You pay for several subscriptions and still copy data from one to the other by hand.
Your process is the difference
The way you work is what sets you apart, and no generic software lets you work that way.
What I build.
Internal tools
The admin panel your team opens every morning, with the information and actions they need, and nothing else.
Order and operations systems
From the moment an order arrives to the moment it's delivered: who does what, when, and what's missing.
Client portals
Your customers check status, documents and payments on their own, instead of asking you.
Dashboards
Real-time numbers from your own data, so decisions don't wait for someone to build a report.
Workflows
Approvals, roles, statuses and deadlines, so every request follows the same path and nothing gets lost.
Connections
Your store, accounting, CRM, WhatsApp and payments talking to each other.
Custom software I've built.
Used every day.
Internal toolVillagardeniaThe operations system behind a flower shop: orders, florists, pickups and delivery routes.Read the case →Internal toolMark TrackerTrademark docketing for an IP firm: 1,600+ trademarks, renewals and alerts.Read the case →App + adminONNABooking app plus the studio dashboard that runs classes, check-ins and payments.Read the case →
Built for the people who use it.
Start small. The first version fixes the biggest pain. The rest comes when it's earned.
Designed with taste. Software your team likes to open, not one they tolerate.
Proven tools. Technology any good developer can maintain, not the trend of the month.
Yours. The code, the data and the accounts belong to you from day one.
Custom software questions.
Custom software or an off-the-shelf SaaS?
If a SaaS fits how you work, use it: it's cheaper and faster. Custom software makes sense when your process is what makes you different, when you're paying for many tools that don't talk to each other, or when your team is working around the software instead of with it. I'll tell you honestly which one you need.
What is an internal tool?
Software your team uses to run the business, not something you sell: an order system, an admin panel, a dashboard, a client portal, an approval workflow. It replaces the spreadsheets, chats and copy-paste that hold the operation together today.
How much does custom software cost?
It depends on the scope. We start with the smallest version that removes the biggest pain, and grow from there. After the first call you get a clear scope and price before any work starts. If you're building a product to sell, see MVP development.
Who owns the code?
You do. The software, the code, the data and the accounts are yours.
Can it connect with the tools I already use?
Yes. Your store, accounting, CRM, WhatsApp, Google Sheets or payment provider can feed and receive data, so nobody moves it by hand. For process improvements beyond software, see AI automation.
What happens after it's live?
Your team uses it, we see what slows them down, and we keep improving it. I can stay on to maintain and grow it as long as you need.